Your developer is unavailable
You need someone to understand the existing setup, organise the handover and take on agreed improvements.
Asad Iqbal · Software Engineer & Founder of Hexify
I take care of the technology your business already runs on.
I help established businesses maintain and improve existing websites, modernise outdated applications, and connect their CRM and everyday workflows. When automation or AI can make a useful difference, I build it into the process.
8+ years in software engineering · Websites, applications and business systems
When your business needs someone to own the technical work
You already have a website, software or a set of tools. The next step is making them easier to manage and more useful to your team.
Your website is becoming hard to maintain
Changes take too long, small issues keep returning, or the site no longer supports how your business works.
Your tools are disconnected
Enquiries and customer information move between inboxes, spreadsheets and your CRM by hand.
Repetitive work is slowing your team down
Follow-ups, document handling and routine admin need a clearer process and the right automation.
Support for what you have. A practical path to what you need.
Start with the problem that matters now. We can agree a focused project or discuss ongoing support.
Take over and improve
Get an existing website or application into manageable shape. I review the setup, agree priorities, and handle scoped fixes, maintenance and ongoing improvements.
- Developer handover and technical review
- Website and application fixes
- Maintenance and ongoing improvements
Modernise and connect
Improve the parts that are holding your business back. That may mean a redesign, a phased migration, or connecting your website with your CRM and internal tools.
- Website redesign and usability
- Application modernisation
- CRM and API connections
Automate real workflows
Reduce repetitive work across enquiries, follow-up, document handling and internal operations. I use straightforward automation or AI according to what the task needs.
- Lead routing and follow-up
- Connected business workflows
- Practical AI features and agents
Selected work and the part I played
A closer look at the systems I've worked on, my contribution and the problems behind the technical decisions.
Website platform
SEO Scrapper
Website owners needed a way to review technical SEO issues and related opportunities in one place.
My contribution. I worked on the SEO intelligence platform, including audit workflows and reporting in a Next.js application.
Next.js · React · Node.js · PostgreSQL · OpenAI
Visit Project Website
Business application
SmartCarePlanner
Healthcare providers needed a single place to manage care planning and day-to-day operational workflows.
My contribution. I contributed to the care planning platform, including patient management and operational workflow features.
React · Node.js · PostgreSQL
Detail available on requestWorkflow automationInternal product
Hexify AI CRM
Lead research, enrichment and follow-up were still handled through disconnected manual steps.
My contribution. I am building the CRM front-end, lead tracking and automation workflows as an internal Hexify product.
React · Next.js · Node.js · PostgreSQL · AI APIs
Detail available on request
Business application
Skannr
Patients and providers needed a clearer way to discover scans and manage booking.
My contribution. I contributed to the booking and diagnostic platform, including patient-facing and provider workflow features.
React · Node.js · PostgreSQL
Detail available on requestSaviumate
Personal finance assistant for expense tracking, budgeting, receipt management and financial insights.
My contribution. I am working on a personal finance assistant covering expense tracking, budgeting and receipt management.
Next.js · Node.js · PostgreSQL · OpenAI
Detail available on requestTripWire3
Enterprise intelligence and monitoring platform for operational visibility, automation and analytics.
My contribution. I am working on an enterprise monitoring platform covering operational visibility and analytics.
Next.js · Node.js · PostgreSQL
Detail available on request
Supporting experience
Ecobal
Decentralised blockchain infrastructure on Solana, including staking, token ecosystem, treasury logic and smart contracts.
My contribution. I built staking, token ecosystem, treasury logic and smart-contract work on Solana.
Rust · Anchor · Solana · SPL · Web3
Detail available on request
Supporting experience
Edge Video AI
Interactive video streaming platform. Backend systems, video streaming features, smart contracts, NFTs, dApps and an Apple TV app.
My contribution. I built backend systems and video streaming features, and worked on smart contracts, NFTs, dApps and an Apple TV app.
Node.js · React · Web3 · Solidity · Ethereum
Visit Project WebsiteHow we start
- 1.
Understand the problem.
Share the system, what is going wrong and what your team needs to do.
- 2.
Review and prioritise.
I identify what needs investigation and recommend a scoped next step.
- 3.
Deliver and document.
We agree the work, responsibilities and acceptance criteria, then implement and verify it.
- 4.
Continue where useful.
Choose ongoing support or a further improvement phase when there is a clear need.
The first conversation helps establish fit. A deeper technical assessment is scoped separately when needed.
I'm Asad, the engineer behind Hexify.
I'm Asad Iqbal, a software engineer and the founder of Hexify Technologies. My background spans web applications, business software, healthcare platforms and integrations.
I enjoy understanding how an existing system works, finding where it is getting in people's way, and improving it without creating unnecessary complexity. I work across the interface, backend and connected services, so changes can be considered as part of the whole business workflow.
You can work with me on a focused project or discuss ongoing technical support through Hexify.
Selected experience
Founder & CEO, Hexify Technologies Ltd
Present
Software engineering, product work and technical delivery across websites, business applications and connected systems.
Software Developer, We Work Worldwide
Delivered enterprise software and healthcare systems for international clients across full-stack and dashboard layers. (formerly NoName B.V)
Blockchain Developer, Ecobal
Built decentralised blockchain infrastructure on Solana: staking, token ecosystem, treasury logic and smart contracts.
Enterprise Software Developer, Edge Video (ΞDGΞ)
Built backend systems and video streaming features. Developed smart contracts, NFTs, dApps and Apple TV apps. Implemented Node.js APIs and blockchain integrations.
For agencies
An engineering partner for your client projects
Need help maintaining an existing site, completing an integration, or taking over an application? I work with agencies on scoped delivery and ongoing engineering support. We agree communication, client ownership and handover responsibilities before starting.
- Existing website and application support
- Backend and integration work
- Documented delivery and handover
The engineering behind the work
The tools depend on the existing system and what needs to improve. I review the setup before recommending a change.
Websites and applications
React · Next.js · TypeScript · WordPress
Backend and integrations
Node.js · APIs · PostgreSQL · FastAPI
Workflow automation and AI
n8n · AI integrations · Retrieval · Agents
Delivery and operations
AWS · Docker · Deployment · Monitoring
Notes from building and improving software
Practical lessons on maintaining systems, making technical decisions and connecting business workflows.
When to improve, redesign, or replace an existing website
A practical way to decide whether an existing website needs fixes, a redesign, or a migration. Start from how the business uses the site, not from the newest framework.
From a website enquiry to an owned follow-up
How to connect a website form to the CRM and the person who should respond, including duplicates, missing details, and failed connections. AI is optional.
Designing a Production RAG System That Doesn't Fall Apart at Scale
A field guide to retrieval-augmented generation in real products — ingestion, chunking, embeddings, retrieval, reranking, evals, and the failure modes nobody warns you about.
Questions businesses ask before getting in touch
Short answers to the situations I hear most often. The detail sits on the relevant service page.
Yes, after reviewing the setup and the access you can provide. The first step is understanding how the site is hosted, how it is built, and what needs attention. Support can then cover agreed fixes, maintenance, and improvements. A rebuild is only recommended when the current system cannot support the work.
No. Many engagements start with maintenance or a targeted improvement. A redesign is for journeys that no longer help visitors or the team. A migration or rebuild is for when the platform itself blocks the work. Those are separate choices, not a required sequence.
No. WordPress is one platform I work with. I also work with custom websites, web applications, and integrations. What can be supported depends on the platform, the codebase, and the access available, so I review those before committing.
Often, yes. I start with the form, where enquiries go today, and the CRM you already use. A useful workflow creates or updates a record, assigns an owner, and keeps a copy if the connection fails. A custom CRM is considered only when suitable existing tools cannot meet a clear requirement.
Yes. I work with agencies on scoped delivery and ongoing engineering for existing websites, integrations, and applications. We agree communication, client ownership, and handover before starting. That does not imply a referral fee, exclusivity, or white-label terms unless those have been agreed.
Send an enquiry at https://www.asadiqbal.me/work-with-me describing the website, application, or workflow and what you want to improve. I review that and suggest whether a conversation or a scoped assessment is the right next step. You do not need to choose the technical solution first.
What needs attention in your business?
Tell me about your website, application or workflow, and what is getting in the way. You don't need to choose a technical solution before we speak.
Discuss Your Website or System